ConvertKit vs Loops: Detailed Comparison (2026)
Feature Comparison
| Feature | ||
|---|---|---|
| Email Marketing | ||
| Drag-and-Drop Editor | ||
| Email Automation | ||
| A/B Testing | Subject line only | |
| Segmentation | Tag-based | |
| Landing Pages | ||
| Signup Forms | ||
ConvertKit vs Loops: In-Depth Analysis
Choosing between ConvertKit and Loops is a common decision for teams evaluating email marketing solutions. ConvertKit positions itself as email marketing built for creators and online businesses, while Loops focuses on being email for modern saas companies. ConvertKit (now Kit) is an email marketing platform designed specifically for creators, bloggers, and online entrepreneurs. It focuses on simplicity, powerful automation, and subscriber-first features like landing pages and digital product sales. ConvertKit has been available since 2013. Both platforms compete in the email marketing space, but they take different approaches to solving user problems.
When it comes to pricing, ConvertKit offers a free plan with a freemium pricing model across Newsletter, Creator and Creator Pro tiers. Loops offers a free plan. Both tools provide free plans, making it easy to test each before committing. At the entry level, ConvertKit is the more affordable option starting at $9/mo compared to $25/mo.
Where ConvertKit pulls ahead is with Drag-and-Drop Editor, Email Automation, A/B Testing and 3 more exclusive features. These feature differences often determine which tool is the better fit depending on your team's workflow and priorities.
Users consistently praise ConvertKit for built specifically for creators, powerful visual automations, excellent deliverability rates. On the other hand, Loops earns recognition for free plan available, strong user satisfaction ratings, email campaign builder included. In terms of user satisfaction, ConvertKit holds a 4.5/5 rating from 502 reviews, while Loops has a 4.5/5 rating based on 157 reviews.
Who should choose ConvertKit? ConvertKit tends to be the better pick for teams of various sizes that prioritize built specifically for creators and want to start for free. Who should choose Loops? Loops is often preferred by organizations of different scales that value free plan available and appreciate having a free tier.
Ultimately, the choice between ConvertKit and Loops comes down to your specific requirements, budget, and team size. We recommend signing up for ConvertKit's free plan and Loops's free plan to test both platforms with your actual workflow before making a final decision. The feature comparison table and user ratings above should give you a solid starting point for narrowing down which email marketing solution fits your needs best.