FullStory vs Google Analytics: Detailed Comparison (2026)
Strong user satisfaction ratings
Growing user base and community
Real-time data dashboards
Custom report builder
Data visualization tools
No free plan available
Pricing not publicly listed
Data retention limits on lower plans
Complex setup for custom tracking
Completely free for most businesses
Deep integration with Google ecosystem
Massive user community
Powerful segmentation
GA4 has a steep learning curve
Data sampling on free tier
Privacy concerns