GetResponse vs Make: Detailed Comparison (2026)

GetResponse vs Make: Different Tools for Different Needs

GetResponse and Make serve fundamentally different purposes in the marketing technology landscape, though both offer free plans starting at budget-friendly price points. GetResponse focuses specifically on email marketing paired with conversion funnel building, making it a specialized solution for businesses that prioritize email campaigns and sales funnels. Make, by contrast, operates as a visual workflow automation platform designed to connect and automate tasks across multiple applications. At $16 per month, GetResponse targets email marketers who need campaign management, while Make's $9 monthly entry point attracts users seeking broader automation capabilities across their entire tech stack.

Pricing and Value Proposition

Make's lower starting price of $9 per month makes it the more affordable option for budget-conscious teams exploring automation, though its true value emerges when you need to automate complex workflows across multiple tools. GetResponse's $16 monthly tier reflects its specialization in email marketing, where you get a dedicated email builder and funnel creation tools from day one. Both tools use freemium models, but they reward different use cases. Make users consistently rate it higher at 4.6 out of 5 stars across 562 reviews, suggesting strong satisfaction despite the learning curve many encounter when building automation workflows. GetResponse maintains a respectable 4.2 out of 5 rating from 509 reviews, indicating solid performance in its email-focused niche.

Where Each Tool Excels

GetResponse shines when your primary goal involves building email campaigns and sales funnels without the complexity of multi-tool integration. The platform includes a built-in email campaign builder, eliminating the need to purchase separate email software, and the free plan removes barriers to entry for solopreneurs testing email marketing strategies. However, users report that email deliverability varies depending on which pricing tier you select, and template customization options feel restrictive compared to some competitors. Make excels at orchestrating automation across your existing software ecosystem, visually mapping workflows that would otherwise require constant manual intervention or technical expertise. The platform's steep learning curve and occasional data migration challenges mean it demands more setup time than GetResponse, but users who persist gain powerful automation capabilities unavailable in email-only platforms.

Choosing Between GetResponse and Make

Select GetResponse if email marketing drives your business and you want campaign building, funnel design, and subscriber management unified in one platform without learning complex automation syntax. Choose Make if you operate multiple business tools (CRM, spreadsheets, payment processors, webinars) and need intelligent automation connecting them without custom code. A business running email-dependent product launches would benefit from GetResponse's funnel focus, while an agency managing clients across different platforms would find Make's workflow automation indispensable despite its learning requirements.