Google Analytics vs Plausible: Detailed Comparison (2026)
Completely free for most businesses
Deep integration with Google ecosystem
Massive user community
Powerful segmentation
GA4 has a steep learning curve
Data sampling on free tier
Privacy concerns
Very affordable starting price
Highly rated by users
Growing user base and community
Real-time data dashboards
Custom report builder
No free plan available
Data retention limits on lower plans
Complex setup for custom tracking