Hotjar vs Looker: Detailed Comparison (2026)
Free plan available
Strong user satisfaction ratings
Widely adopted and well-established
Real-time data dashboards
Custom report builder
Data retention limits on lower plans
Complex setup for custom tracking
Growing user base and community
Advanced data visualization
Custom dashboard creation
Data source integrations
No free plan available
Pricing not publicly listed
Requires data literacy to use effectively
Can be expensive at scale