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HubSpot vs Keap: Detailed Comparison (2026)

HubSpot logo

HubSpot

All-in-one CRM, marketing, sales, and service platform

Try HubSpot
Keap logo

Keap

CRM and automation for small businesses

Try Keap

Feature Comparison

FeatureHubSpot logoHubSpotKeap logoKeap
CRM
Contact ManagementUnlimited contacts
Deal PipelineVisual pipeline
Email Tracking
Lead Scoring
Sales Automation
Reporting Dashboard
Mobile CRM App
API Access
HubSpot logoHubSpotPros & Cons
Generous free CRM with no user limits
Excellent marketing automation
Huge integration ecosystem
Intuitive interface
Expensive at higher tiers
Contracts can be rigid
Steep learning curve for advanced features
Keap logoKeapPros & Cons
Growing user base and community
Streamlines sales pipeline management
Contact management and tracking
Good reporting and analytics
No free plan available
Higher price point than some competitors
Can have a learning curve for new users
Advanced features may require higher tiers

Frequently Asked Questions