Klaviyo vs Loops: Detailed Comparison (2026)

Choosing between Klaviyo and Loops is a common decision for teams evaluating email marketing solutions. Klaviyo positions itself as email and sms marketing for e-commerce brands, while Loops focuses on being email for modern saas companies. Klaviyo is a email marketing tool that helps teams and businesses email and sms marketing for e-commerce brands. Compare Klaviyo features, pricing, pros and cons with alternatives to find the best fit for your needs. Both platforms compete in the email marketing space, but they take different approaches to solving user problems.

When it comes to pricing, Klaviyo offers a free plan with a freemium pricing model. Loops offers a free plan. Both tools provide free plans, making it easy to test each before committing. At the entry level, Klaviyo is the more affordable option starting at $20/mo compared to $25/mo.

Users consistently praise Klaviyo for free plan available, competitive pricing, highly rated by users. On the other hand, Loops earns recognition for free plan available, strong user satisfaction ratings, email campaign builder included. In terms of user satisfaction, Klaviyo holds a 4.6/5 rating from 553 reviews, while Loops has a 4.5/5 rating based on 157 reviews.

Who should choose Klaviyo? Klaviyo tends to be the better pick for teams of various sizes that prioritize free plan available and want to start for free. Who should choose Loops? Loops is often preferred by organizations of different scales that value free plan available and appreciate having a free tier.

Ultimately, the choice between Klaviyo and Loops comes down to your specific requirements, budget, and team size. We recommend signing up for Klaviyo's free plan and Loops's free plan to test both platforms with your actual workflow before making a final decision. The feature comparison table and user ratings above should give you a solid starting point for narrowing down which email marketing solution fits your needs best.