Loops vs Mailchimp: Detailed Comparison (2026)

Choosing between Loops and Mailchimp is a common decision for teams evaluating email marketing solutions. Loops positions itself as email for modern saas companies, while Mailchimp focuses on being email marketing and automation platform for growing businesses. Loops is a email marketing tool that helps teams and businesses email for modern saas companies. Compare Loops features, pricing, pros and cons with alternatives to find the best fit for your needs. Mailchimp has been available since 2001. Both platforms compete in the email marketing space, but they take different approaches to solving user problems.

When it comes to pricing, Loops offers a free plan with a freemium pricing model. Mailchimp offers a free plan with Free, Essentials and Standard plans available. Both tools provide free plans, making it easy to test each before committing. At the entry level, Mailchimp is the more affordable option starting at $13/mo compared to $25/mo.

Mailchimp differentiates itself with Drag-and-Drop Editor, Email Automation, A/B Testing plus 4 additional capabilities. These feature differences often determine which tool is the better fit depending on your team's workflow and priorities.

Users consistently praise Loops for free plan available, strong user satisfaction ratings, email campaign builder included. On the other hand, Mailchimp earns recognition for easy to use for beginners, good free plan for small lists, built-in landing page builder. In terms of user satisfaction, Loops holds a 4.5/5 rating from 157 reviews, while Mailchimp has a 4.2/5 rating based on 285 reviews.

Who should choose Loops? Loops tends to be the better pick for teams of various sizes that prioritize free plan available and want to start for free. Who should choose Mailchimp? Mailchimp is often preferred by larger enterprises that value easy to use for beginners and appreciate having a free tier.

Ultimately, the choice between Loops and Mailchimp comes down to your specific requirements, budget, and team size. We recommend signing up for Loops's free plan and Mailchimp's free plan to test both platforms with your actual workflow before making a final decision. The feature comparison table and user ratings above should give you a solid starting point for narrowing down which email marketing solution fits your needs best.