Matomo vs Semrush: Detailed Comparison (2026)

Choosing between Matomo and Semrush is a common decision for teams evaluating analytics solutions. Matomo positions itself as open-source web analytics platform, while Semrush focuses on being online marketing and seo toolkit. Matomo is a analytics tool that helps teams and businesses open-source web analytics platform. Compare Matomo features, pricing, pros and cons with alternatives to find the best fit for your needs. Both platforms compete in the analytics space, but they take different approaches to solving user problems.

When it comes to pricing, Matomo offers a free plan with a freemium pricing model. Semrush offers a free plan. Both tools provide free plans, making it easy to test each before committing. At the entry level, Matomo is the more affordable option starting at $19/mo compared to $130/mo.

Users consistently praise Matomo for free plan available, competitive pricing, growing user base and community. On the other hand, Semrush earns recognition for free plan available, strong user satisfaction ratings, widely adopted and well-established. In terms of user satisfaction, Matomo holds a 4.2/5 rating from 264 reviews, while Semrush has a 4.5/5 rating based on 327 reviews.

Who should choose Matomo? Matomo tends to be the better pick for teams of various sizes that prioritize free plan available and want to start for free. Who should choose Semrush? Semrush is often preferred by organizations of different scales that value free plan available and appreciate having a free tier.

Ultimately, the choice between Matomo and Semrush comes down to your specific requirements, budget, and team size. We recommend signing up for Matomo's free plan and Semrush's free plan to test both platforms with your actual workflow before making a final decision. The feature comparison table and user ratings above should give you a solid starting point for narrowing down which analytics solution fits your needs best.